Case study summary
A beauty and wellness software company exhibits at 26 trade shows a year to generate pipeline for its business. Its booth materials were scattered across storage units, a garage, and an office closet. With Juujbox’s managed trade show booth storage, the marketing team now chooses what each show needs with a few clicks in a customer portal that shows which assets it has and where they are.
The company exhibits at 26 shows a year.
Each is a chance to meet potential customers, introduce the company’s software, and build relationships. Each also brings another to-do list: find the booth materials, pack the equipment, print the shipping labels, move the boxes, and figure out how it all gets back.
The gear used to live in storage units, someone’s garage, and an office closet. Every show meant making those arrangements work all over again.
The company turned to Juujbox for managed trade show booth storage, starting with banners and gradually handing over more of the work between events. The goal was to let its marketing team focus on why it attends those shows in the first place.
The work surrounding every event
An event marketer’s job goes well beyond the days at a booth. There’s a reason for choosing each show, a plan for reaching the right people, and follow-up that turns conversations into pipeline.
Logistics competes for that same time and attention.
For this team, that meant fetching materials, making shipping labels, and moving gear back and forth. When something was missed, the company paid for rush shipping.
After each show, the equipment needed somewhere to go. With materials spread across different spaces, the next event meant finding, moving, and preparing them again.
Across 26 shows a year, that’s a lot of work for a team hired to market the business.
Starting with banners, then moving the full booth into storage
The company started with one straightforward request: store its banners.
Within 90 days, it added display equipment, furniture, payment hardware, printed materials, and giveaways.
As the inventory grew, the team asked for individual photos and the ability to select items separately. Different shows needed different combinations.
Juujbox received, photographed, and cataloged each item in the customer portal. The marketing team could see its inventory and choose what it needed. Juujbox handled the preparation.
One show might need display cases and stands; another, equipment and printed materials. Juujbox could check case contents, count literature, and make sure the small parts were included.
What started with banner storage had grown into help getting the whole inventory ready for shows.
Event inventory management through the customer portal
The team still decides what each show needs, chooses the materials, and weighs shipping options.
Juujbox handles the warehouse work: receiving returns, finding assets, checking contents, preparing materials, and coordinating shipments and return paperwork.
In early October, a case returning from one show was needed for the next, while other equipment could go ahead to a later event. Juujbox confirmed the return had arrived and coordinated the separate shipments. The team chose to carry some shared materials between shows itself. Juujbox also helped with return labels, paperwork, and a requested pickup.
The team could ask for a case to be checked, confirm the hardware was there, or change its selection without another trip to storage. Someone at Juujbox was there to handle it.
That support covers the company’s full 26-show calendar.
More attention for the reason behind the booth
A show’s value comes from reaching the right people, having useful conversations, and following up on opportunities.
Packing and shipping still need to happen. Now there’s a team handling them.
That leaves more time to plan the booth experience, prepare for customer conversations, and follow up afterward. Juujbox keeps the inventory and shipments moving behind the scenes.
Adding another show no longer means figuring out where the gear will go or who’ll get it ready.
What began with banners now supports the whole event calendar, giving the marketing team more room to focus on generating pipeline.
Planning a busy calendar with the same booth materials? Learn how managed trade show booth storage can support the work between events, or talk to Juujbox about your schedule.
